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3

    Learning Outcomes

    Upon successful completion of the M.Sc. Marketing, students will be able to:

    • LO1: Examine marketing concepts and apply them in real business and entrepreneurial situations
    • LO2: Analyze various marketing strategies and recommend the best marketing strategy for a firm
    • LO3: Utilize appropriate methodological approaches to solve marketing problems
    • LO4: Apply analytical and critical thinking to interpret information using appropriate technology tools to marketing related issues
    • LO5: Examine ethical dilemmas in contemporary and complex marketing decisions
    • LO6: Develop and implement marketing strategies to sustain business processes
    • LO7: Develop a publishable quality research thesis (only for thesis track)​​